Michael Bierut speaking about design, specifically how logos endure.

Baby by Donnie & Joe Emerson. As suggested by Aziz Ansari.

Nice little tune.

Balding Ponytails…genius.

September 01, 2014Final Table at Lucky Chances.Didn’t win it, though. My two-pair got counterfeit.

September 01, 2014

Final Table at Lucky Chances.

Didn’t win it, though. My two-pair got counterfeit.

I found these line sheets this evening…

My first attempt at a failed apparel line, circa 2004/2005, called Projectrem. Thanks to my late brother, Regan Remulla, for supporting me and putting up with my short-sighted, expensive, and diva-like attempt. 

• Design shirts & a scarf
• Hand silkscreen printed samples (a lot of them)
• Hired friends and models
• Designed and printed a shitload of linesheets
• Convinced a hubcap store in Culver City, CA to let me shoot in it (for free)
• Created a mini-site for the line View Here
• Paid for gas so my friend Jerome Gacula from SF could shoot the models
• Paid for a mexican lunch for everyone
• Got 1 distribution company to sell for me
• Had my friend Tracee Salud sew up some scarf samples

• I learned it took so much fucking more to start an apparel line
• I realized I suffered from illusions of grandeur
• Designs were good, but not good enough…definitely not my best work
• I burned through a lot of cash
• I have a solid and supportive set of brothers
• I have an itch to try and do it all over again…one day

Oh, to be young again…

I Would Do For You

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